Reusable shopping bags, better known as “tote bags,” have been in style for a few years now. People are not only purchasing them as a sustainable way to carry their groceries, but for many other uses as well. These bags are commonly used for work, beaches, picnics, gyms, and are even replacing purses!
Why Reusable Shopping Bags Are Gaining Popularity
There are countless companies out there selling reusable bags for the sole purpose of daily use and aesthetics, while shifting the focus away from them just being a standard, practical item. Luckily enough, customers are going crazy over them, and a lot even collect them and show them off on their social media.
However, we have seen that many large retail corporations still have not caught on to this trend, even when they do offer their own-brand Recyclable and reusable bags.
Let’s take a deep dive into why the design of your bag matters and how a well-designed, reusable, eco-friendly shopping bag with nice graphics can really convince your customers to buy your bags rather than someone else’s.
How Can You Get Customers to Buy Your Reusable Shopping Bags?
While the transition from plastic might be unfamiliar and difficult at first but with the right design, your customers want to purchase your bags as a keepsake or even a treasured item and they’ll use it for a lot more than just shopping at your store.
Design Reusable Shopping Bags Customers Want to Carry
The beauty of tote bags is in their versatility. Because they are strong and fashionable enough to be used for many purposes, customers are always more willing to purchase a bag that they will be proud to flaunt everywhere, not just to pick something up from the supermarket.
Focus on Creative Design, Not Just Your Logo
So, instead of placing a logo that takes up the entire space of the bag, use the potential space to create a design that people will enjoy, regardless, while still honoring your brand identity.
Use Brand Colors and Eco-Friendly Materials
One way to make a reusable bag attractive but still honor your brand is to use the colors that make your company special, such as the hues from your logo or the design concept taken from your brand in general.
By doing this, you are allowing your customers to make a fashion statement while still carrying around a piece of your brand everywhere they go.
Add Meaningful Messages to Your Eco-Friendly Bags
Offer Multiple Reusable Bag Options to Increase Interest
Speaking of honoring your brand identity, reusable bags do not have to be limited to a plain design. You can speak on behalf of your brand through the bag, just remember to make it about the initiative, and not too salesy.
Even as trendy bags rise in popularity, so are products with meaningful messages on them. So why not combine the two trends?
Incorporating a slogan or catchphrase that resonates with your customers and represents your brand can be a confident touch that anybody can be able to enjoy.
Make sure the phrase exudes positivity and makes your customer proud to be part of a noble initiative to make the world better!
Give Customers Multiple Options to Explore
By expanding their options, customers will show more interest as they walk past and see a bag that catches their individual eye and aligns with their unique taste. Incorporating the same scheme of colors or elements but with an altered design can help you do this, and including small or hidden details specific to your brand can really get your regulars invested and proud to carry your unique bags around.
By expanding their options, customers will show more interest as they walk past and see a bag that catches their individual eye and aligns with their unique taste. Make use of the bag’s complete customizability and experiment with designs that you know will appeal to your valuable customers.
Instead of creating a single design that customers can choose from, create customized designs that customers always appreciate. And there you have it!
Bag The Future’s reusable products are completely customizable! And customers always appreciate variety. So, instead of creating a single uniform design to go on all the bags, create multiple varied designs that customers can choose from.
And there you have it!
Now you know how to design bags that will attract customers,
why not go one step further and join our Bag for Life initiative? Read more!
Offer Multiple Reusable Bag Options to Increase Interest
Looking to stand out with high-quality reusable shopping bags that customers actually want to buy and reuse?
From durable jute shopping bags and RPET felt bags to premium sustainable kraft paper bags, Bag The Future helps businesses create eco-friendly packaging that builds brand value and supports sustainability goals.
Contact us today to explore customizable solutions for your business.